Amman, March 30 (Petra) -- Jordanian industrial products were on display at the International Diplomatic Charity Bazaar in Kenya, part of efforts to promote national exports and expand their presence in the African country's market.

Jordan Chamber of Industry President Fathi Jaghbir said on Monday the participation was coordinated with the Jordanian Embassy in Kenya, with samples of Jordanian products sent for display at the event.

The products were of interest to bazaar visitors, said Jaghbir, commending the efforts of Jordan's ambassador in Nairobi, noting that the embassy will secure a permanent corner as part of a broader effort to promote Jordanian industry to maintain a strong foothold in the Kenyan market.

He called for boosting Jordanian exports to create more job opportunities, whether through expanding into traditional markets or tapping promising new ones. He said quality Jordanian industrial products now have access to more than 140 markets worldwide, as the industrial sector employs more than 270,000 workers and supports around 1 million citizens.

Jaghbir called Kenya as "a promising destination" for Jordanian exports, given its location as a gateway to East African markets and its status as one of the continent's larger economies, with a population of around 60 million. He said agriculture remains central to Kenya's economy, particularly coffee and tea cultivation and livestock production.

He said Kenya's ongoing economic changes could help increase Jordanian exports, especially with an existing direct shipping line between Aqaba Port and Kenya's Port of Mombasa. He also said the Jordanian Embassy in Kenya stands ready to provide Jordanian industrialists with information on imported products, customs duties, and product registration procedures, particularly for goods requiring prior registration, such as pharmaceuticals.

Trade between Jordan and Kenya remains modest with a volume of less than $20 million. Jordan imports around $16 million worth of Kenyan goods, mainly coffee, spices, and fruit, while Jordanian exports to Kenya stand at about $4 million, mainly fertilizers and chemicals.

//Petra// AO